ASN Bank is a Dutch bank with a sustainable heart. In 2017, they decided to undergo a new brand identity, and to also launch a fresh website that wasn’t previously responsive. ASN Bank now has an identifiable brand and eye-catching website, characterized by exciting colors and whimsical illustrations, making it stand out in a corporate market.
We worked together with agency Selmore and illustrator Timo Kuilder to create a more warm and approachable identity in order to broaden the target demographic to a younger age group. This was done by introducing brighter colors, fun illustrations, and friendlier copy.